Market Feedback

BeyondPOLLS goes beyond the tools that are available today and moves online feedback to the next level.  The purpose of the app/widget is to provide a white-label, hosted software application that is easily embedded within any existing web site to provide a holistic set of feedback.  The patented system is built around 1) keyword ratings, 2) open-end comments, and 3) overall product/site ratings.  By combining these three dimensions, the widget allows users to contribute and share their opinions about existing recommendations, products or other site content.  This more detailed feedback, including rated keywords and phrases, can help support the site marketing through SEO management, article content and social network postings beyond what today’s offerings provide. Dale Allman, CEO  Creative Data Networks and Analytics, LLC, a U.S. marketing and research company

“I like the widget a lot – very easy to use to collect a pulse that is open ended. One piece of feedback which I’m sure you noticed – the example on your blog for Motrin, where you capture frequency and rating …Great example of how the rating system can be misinterpreted. I wasn’t sure if I was rating the term (ex. “Misguided”) or rating the Motrin campaign itself. You can see the disparity between frequency and some of the stronger ratings (ex. “offensive”). With some clarification on what you are rating with the stars, it will be clear.” Adam Cohen, Partner, Rosetta

“BeyondPOLLS is an interesting offering in the social marketing space because it blends a ratings mindset with a sentiment mining opportunity. Several companies are building sentiment search tools, which is different than BeyondPOLLS, but which shows a view of how businesses are seeking to understand intentions, sentiments, and more across multiple web spaces. “  Chris Brogan

“As a marketing veteran with a decade in national politics, gauging sentiment and tapping into the emotion of crowds is at the core of every consumer brand, public policy, and new business idea. The ability to collect and visualize key emotion, priorities, and sentiment of a target audience/community, especially the way BeyondPOLLS approaches the task is a necessity as social networks gain adoption.” Albert Maruggi, President of Provident Partners

"LOVE, love, love the BeyondPOLLS.com - great idea!!!! Love the rating tool!!!” Zena Weist, Manager, Interactive Brand Strategy at Embarq

“This looks cool …it enables people who can’t express themselves in the written word so well or who just can’t take the time to craft a paragraph or two. But for the client/company, it lets them measure/analyze their incoming comments in a new way – which heretofore has been difficult at best, or even impossible …short of lots of hard work and subjective evaluation.” Graeme Thickens, Industry Specialist, Social Media Strategist